Thursday, 26 March 2015
Liam Nolan - Evaluation Question 4
4) Who would be the audience for your media product?
Our target audience for this is 15-35 year olds. Despite the cast being entirely male in our thriller opening, our audiences crosses both genders. In the profile pictures above, we have both genders represented, but also different races as well. The reasoning behind this is to show that despite the fact that the cast of our film is white, that is not to stop all races and nationalities from watching our film. After all, there are criminals from all cultures and backgrounds involved in crime and gangsterism.
Based on the information evident in their profiles, these particular members would take interest in our thriller opening because of their relaxed approach to academic and professional life. They would find it intriguing to sit down and watch their younger counterparts take part in a mischievous operation to kill an innocent man. It would make great viewing for a Friday evening after work and college.
The age certificate of our film is '12' which is slightly below the start of our age range which is 15. The reasoning behind this is because very little violence is used, but still enough to qualify for a 12 and not a 12A.
The ways in which we have targeted our audience are through the use of the 4 technical codes (Mise en Scene, Camerawork, Editing and Sound). In terms of Mise en Scene, the way in which each character is dressed is casual but informal, typical of the younger generation's fashion tastes. The darker than usual lighting is reflective of the dark underworld from which these mischievous youngsters have evolved.
The camera work also gives the audience an idea of the way the target audience dress and act (e.g the close up low to high shot of the teenage boy walking with his hands in his pockets). The editing and sound are not the most effective in targeting our audience, as they are in some ways the 'invisible arts' of film making; processes known only to those within the industry and almost insusceptible to anyone else.
Liam Nolan - Evaluation Question 3
3) What kind of media institution might distribute your media product and why?
A suitable distribution company for our thriller would be 'Vertigo Films', a British film distribution company based in London, which has been responsible for other successful films such as 'Monsters' (Edwards, 2010), Bronson (Refn, 2008), and 'StreetDance 3D' (Pasquini, 2010).
Our thriller is a UK Independent film, whereas our comparative film, 'The Sixth Sense', is a Hollywood Blockbuster. Therefore, the face that 'Vertigo Films' is a UK Independent production and distribution company, means that our thriller would be best suited to them. The budget for our film would be much smaller than that of a Hollywood Blockbuster. Major hollywood studios have distribution offices in different parts of the world, whereas a UK Independent company such as 'Vertigo Films' is based in UK and operates from London.
Our thriller is a UK Independent film, whereas our comparative film, 'The Sixth Sense', is a Hollywood Blockbuster. Therefore, the face that 'Vertigo Films' is a UK Independent production and distribution company, means that our thriller would be best suited to them. The budget for our film would be much smaller than that of a Hollywood Blockbuster. Major hollywood studios have distribution offices in different parts of the world, whereas a UK Independent company such as 'Vertigo Films' is based in UK and operates from London.
Our production company name comprises the area in which our thriller opening was recorded (Bath Road, Hounslow). This is exemplified by the 4 photos we took which are evident in the logo; our school, the local station, the local church and road sign. This is a unique and original design, and the role of our production company is to promote film making in the West London area.
The role of a production company is to promote and show the film in the best way possible; they require the cooperation of the distributor along with that of the exhibitor in order to this. Distribution is often referred to as the 'piggy in the middle' of the film industry, as producers tend not to have long term economical links with distributors, who likewise have no formal connections with exhibitors.
Real film openings which we can compare our thriller to are the aforementioned 'Sixth Sense'.
The sequence in which events happen and the use of the flashback are also similar to our opening.The distributor of this film is 'Buena Vista Pictures', which is owned by the American 'Walt Disney' company. The difference between our film and 'The Sixth Sense' is that our chosen distribution company operates from London, whereas 'Walt Disney' operates on a large scale from the US.
Personally, I do not feel that our thriller opening is likely to be undertaken by one of the major US studios, because the verisimilitude of our opening has an urbanised 'British' feel. Hence why I think it is more likely to be undertaken by a UK Independent distributor/producer, such as 'Vertigo Films'.
Our opening would be distributed via the Internet, not necessarily on the big screen. However, I do feel that an opening such as ours would work well as a support film to the other major films at a film festival, as it could gain some critical acclaim.
In terms of Marketing, we would use as many communication mediums as possible. Because it is an independently made thriller opening, it would therefore require as much marketing and publication as possible. We would set up social networking pages, on Facebook and Twitter, to project the film to a wider audience. We would create an official website, where fans could purchase official merchandise. The internet is an effective medium of communication in creating a new fan-base. We would create an official trailer to be published on our website and also the social networking sites.
Posters could be created digitally for people to download, but not physically, as this opening is not necessarily a Blockbuster film. Interviews with the cast via the radio and digital recording devices could be posted on YouTube for the world to see.
In terms of where the money would come from for a film such as ours, it would depend mostly on organised fundraisers, which would be staged at a specific venue with live entertainment and auctions, and also the selling of merchandise. Online fundraising initiatives would also be effective as an extra source of income.
Monday, 23 March 2015
Liam Nolan - Evaluation Question 1
1) In what ways does your media product use, develop or challenge forms and conventions of real products?
Editing:
Our thriller incorporates the generic conventions of film opening. The name of the production company is at the beginning (top row left), with the title following afterwards (top row centre). Another way in which our thriller incorporates generic conventions is through the use of music which suits the genre. This is sustained throughout, as no speech is communicated between any of the actors. Continuity editing is also used to develop the logical order of the sequence. Our action is not interspersed by separate titles, but instead incorporates the titles with the action scene itself.
Our use of conventions gives some sort of indication as to what thriller films have influenced our opening. For example, the opening to 'The Sixth Sense' has had a measurable influence on our opening, especially with the use of titles/credits at the beginning followed by flashbacks of the past. The use of the white cinematic styled text on a black background influenced our layout/design for the credits (see above), and although the flashback scene in 'The Sixth Sense' does not follow immediately after the opening credits (see right), it still had considerable influence over the structure for a thriller opening.
Character:
Our thriller challenges these conventions to a large extent, in that there is more than one character established in the opening sequence, but this also develops another generic convention; establishing to the audience who is involved. The differences between the characters is established; the way in which each character walks exemplifies this; one walks suspiciously (played by Callum Gordon), whilst the other one (played by Cameron Matthews see below), walks innocently.
Mise en Scene:
The setting is established (in a shopping centre car park - top row right). Another generic convention that is challenged is that conversations do not prevail at all throughout the opening. The dark clothes used by all actors also emphasise the dark characterisation of the opening.
Lighting:
The conventions used indicate the sub-genre of this thriller opening, which is horror. This is exemplified by the use of lighting, which is darker because of the interior setting of the car park (see above). This light is natural, because of the walls blocking out the daylight that prevails outside, meaning only shades of light fade through.
Camera Angles, Shots and Movement:
Through the use of camera shots, angles and movement, our thriller opening successfully presents the setting and characters to the audience. The long distance shot (above), enables the audience to see the size of the car park, as well as establishing one of the main characters and also the producer through editing. The close-up shot of the victim being suffocated places both the victim and perpetrator in the centre of the frame, as both are positioned in line with one another.
Editing:
Our thriller incorporates the generic conventions of film opening. The name of the production company is at the beginning (top row left), with the title following afterwards (top row centre). Another way in which our thriller incorporates generic conventions is through the use of music which suits the genre. This is sustained throughout, as no speech is communicated between any of the actors. Continuity editing is also used to develop the logical order of the sequence. Our action is not interspersed by separate titles, but instead incorporates the titles with the action scene itself.
Our use of conventions gives some sort of indication as to what thriller films have influenced our opening. For example, the opening to 'The Sixth Sense' has had a measurable influence on our opening, especially with the use of titles/credits at the beginning followed by flashbacks of the past. The use of the white cinematic styled text on a black background influenced our layout/design for the credits (see above), and although the flashback scene in 'The Sixth Sense' does not follow immediately after the opening credits (see right), it still had considerable influence over the structure for a thriller opening.
Our thriller challenges these conventions to a large extent, in that there is more than one character established in the opening sequence, but this also develops another generic convention; establishing to the audience who is involved. The differences between the characters is established; the way in which each character walks exemplifies this; one walks suspiciously (played by Callum Gordon), whilst the other one (played by Cameron Matthews see below), walks innocently.
Mise en Scene:
The setting is established (in a shopping centre car park - top row right). Another generic convention that is challenged is that conversations do not prevail at all throughout the opening. The dark clothes used by all actors also emphasise the dark characterisation of the opening.
Lighting:
The conventions used indicate the sub-genre of this thriller opening, which is horror. This is exemplified by the use of lighting, which is darker because of the interior setting of the car park (see above). This light is natural, because of the walls blocking out the daylight that prevails outside, meaning only shades of light fade through.
Camera Angles, Shots and Movement:
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