4) Who would be the audience for your media product?
Our target audience for this is 15-35 year olds. Despite the cast being entirely male in our thriller opening, our audiences crosses both genders. In the profile pictures above, we have both genders represented, but also different races as well. The reasoning behind this is to show that despite the fact that the cast of our film is white, that is not to stop all races and nationalities from watching our film. After all, there are criminals from all cultures and backgrounds involved in crime and gangsterism.
Based on the information evident in their profiles, these particular members would take interest in our thriller opening because of their relaxed approach to academic and professional life. They would find it intriguing to sit down and watch their younger counterparts take part in a mischievous operation to kill an innocent man. It would make great viewing for a Friday evening after work and college.
The age certificate of our film is '12' which is slightly below the start of our age range which is 15. The reasoning behind this is because very little violence is used, but still enough to qualify for a 12 and not a 12A.
The ways in which we have targeted our audience are through the use of the 4 technical codes (Mise en Scene, Camerawork, Editing and Sound). In terms of Mise en Scene, the way in which each character is dressed is casual but informal, typical of the younger generation's fashion tastes. The darker than usual lighting is reflective of the dark underworld from which these mischievous youngsters have evolved.
The camera work also gives the audience an idea of the way the target audience dress and act (e.g the close up low to high shot of the teenage boy walking with his hands in his pockets). The editing and sound are not the most effective in targeting our audience, as they are in some ways the 'invisible arts' of film making; processes known only to those within the industry and almost insusceptible to anyone else.
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