Audience Research - Film Listing

After researching on the Cineworld website, i have come to some conclusions along with evidence so prove my points. This is only one exhibitor and i checked out the closest Cineworld to us which was London - Feltham.

As you can see the first 'Into The Woods' was a PG and it was made by disney. If we take a closer look at the showing times we can see that on Saturday and Sunday the showings are quite early compared to weekdays. This is because children are in school so the times start later, but not only this the showings end at 20:00. This is due to the film being aimed at a younger audience and therefore they go to bed earlier so the showings have to be earlier.

The next film i looked at was 'American Sniper' and this was a 15, from looking at the showing times we can immediately tell that the film starts later than the PG film and ends later as well. This is because it is aimed at older age group therefore they can stay up later and go to a late showing. This is a more independent age group whereas most children that might have saw 'Into The Woods' are still dependant on their parents. Friday and Saturday showings being later than the other days because those are the days where most people will not have work or school the following day.

Finally, i looked at a rated U film which was 'Peppa Pig: The Golden Boots' The showing times for this film shows exactly what audience it is aimed at. The very young children who may have just started school who watch this program on TV. We know this as is it a child's program shown on children's TV so the audience is limited and that is why there is not many showing times per day unlike some of the other big films.